It all started when I first saw the original TV commercial starring Jake Gyllenhall. I loved it so much, that I immediately challenged myself to make something in the same style. This project had to maintain the codes of the original ads so I ended up making everything from start to finish. The introduction is the only real footage clip on this project, which it is a bit separate from the rest, but I used it to have a perfect match with the original ad. That said, the entire rest have been done using CGI. Soundwise, I used a soundtrack that I customized to match the general atmosphere of the original ad. And for a perfect immersion, I've even reused Jake Gyllenhaal's voice. If you guys haven't seen those commercials yet, you can find them here. This is a personal project, hope that you'll like it. Let me know in the comments if you do :)
PRADA - LUNA ROSSA OCEAN
ANIMATION
Type: Full CGI*
Client: Personal project
Product: Prada Luna Rossa Ocean Fragrance
Production & Post-production: Anthony Braga
3D Work: Full Process**
Softwares: Photoshop, Illustrator, Cinema 4D with Redshift, After Effects & DaVinci Resolve Studio
* Except introduction shot
** Modeling, Layout, Shading, Lighting, Camera, Animations, Simulations, Rendering & Compositing
keywords: cgi 3d commercial ads ad advertising perfume fragrance prada luna rossa ocean red moon tv spot animation artist short styleframe gif gifs publicité parfum artiste dior chanel still life givenchy guerlain viktor rolf oud boss
GALLERY
